The UK Market
UK fresh cut flower and indoor plant market is worth £2.2
billion at retail level. To put this in perspective, the UK music industry is
worth around £2 billion.
This represents an average spend per person
per year of £36 (£28
on flowers and £8 on plants).
While this is a good increase
from the 1984 value of £8 per person, it still comes nowhere near the rest
of Europe, where people regularly spend £60-£100
per year on cut flowers and indoor plants.
In the UK we spend £9 on
cut flowers for every £1 we spend on indoor plants. This may be because
most people in the UK have gardens and so spend more on outdoor plants; or it
may be because the British like to hang on to their houseplants when they are
past their best, instead of treating them as a disposable item to be enjoyed and
then discarded, like fresh flowers.
of the £2.2 billion spent represents people buying
flowers and plants
for themselves, for their own homes. Even five years ago, most people in
the UK only bought flowers for special occasions like weddings and anniversaries,
and may have bought a pot plant when visiting someone. Now, we all realise the
beauty of having fresh flowers and plants around our homes, workplaces and public
places. Why should they be saved for special occasions only?
Flowers & Plants Association